Wednesday, March 4, 2009

Media

Mobile Applications are developed using the Six M's (previously Five M's) service-development theory created by the author Tomi Ahonen with Joe Barrett of Nokia and Paul Golding of Motorola. The Six M's are Movement (location), Moment (time), Me (personalization), Multi-user (community), Money (payments) and Machines (automation). The Six M's / Five M's theory is widely referenced in the telecoms applications literature and used by most major industry players. The first book to discuss the theory was Services for UMTS by Ahonen & Barrett in 2002.

The mobile phone became a mass media channel in 1998 when the first ringing tones were sold to mobile phones by Radiolinja in Finland. Soon other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. In 2006 the total value of mobile phone paid media content exceeded internet paid media content and was worth 31 Billion dollars (source Informa 2007). The value of music on phones was worth 9.3 Billion dollars in 2007 and gaming was worth over 5 billion dollars in 2007 (source Netsize Guide 2008 [10]).

The mobile phone is often called the Fourth Screen (if counting cinema, TV and PC screens as the first three) or Third Screen (counting only TV and PC screens). It is also called the Seventh of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six). Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones.

The advent of media on the mobile phone has also produced the opportunity to identify and track Alpha Users or Hubs, the most influential members of any social community. AMF Ventures measured in 2007 the relative accuracy of three mass media, and found that audience measures on mobile were nine times more accurate than on the internet and 90 times more accurate than on TV.

Applications

The most commonly used data application on mobile phones is SMS text messaging, with 74% of all mobile phone users as active users (over 2.4 billion out of 3.3 billion total subscribers at the end of 2007). SMS text messaging was worth over 100 billion dollars in annual revenues in 2007 and the worldwide average of messaging use is 2.6 SMS sent per day per person across the whole mobile phone subscriber base. (source Informa 2007). The first SMS text message was sent from a computer to a mobile phone in 1992 in the UK, while the first person-to-person SMS from phone to phone was sent in Finland in 1993.

The other non-SMS data services used by mobile phones were worth 31 Billion dollars in 2007, and were led by mobile music, downloadable logos and pictures, gaming, gambling, adult entertainment and advertising (source: Informa 2007). The first downloadable mobile content was sold to a mobile phone in Finland in 1998, when Radiolinja (now Elisa) introduced the downloadable ringing tone service. In 1999 Japanese mobile operator NTT DoCoMo introduced its mobile internet service, i-Mode, which today is the world's largest mobile internet service and roughly the same size as Google in annual revenues.

The first mobile news service, delivered via SMS, was launched in Finland in 2000. Mobile news services are expanding with many organisations providing "on-demand" news services by SMS. Some also provide "instant" news pushed out by SMS. Mobile telephony also facilitates activism and public journalism being explored by Reuters and Yahoo! and small independent news companies such as

History

In 1908, U.S. Patent 887,357 for a wireless telephone was issued in to Nathan B. Stubblefield of Murray, Kentucky. He applied this patent to "cave radio" telephones and not directly to cellular telephony as the term is currently understood.[2] Cells for mobile phone base stations were invented in 1947 by Bell Labs engineers at AT&T and further developed by Bell Labs during the 1960s. Radiophones have a long and varied history going back to Reginald Fessenden's invention and shore-to-ship demonstration of radio telephony, through the Second World War with military use of radio telephony links and civil services in the 1950s, while hand-held cellular radio devices have been available since 1973. A patent for the first wireless phone as we know today was issued in US Patent Number 3,449,750 to George Sweigert of Euclid, Ohio on June 10, 1969.

In 1945, the zero generation (0G) of mobile telephones was introduced. 0G mobile phones, such as Mobile Telephone Service, were not cellular, and so did not feature "handover" from one base station to the next and reuse of radio frequency channels.[citation needed] Like other technologies of the time, it involved a single, powerful base station covering a wide area, and each telephone would effectively monopolize a channel over that whole area while in use. The concepts of frequency reuse and handoff as well as a number of other concepts that formed the basis of modern cell phone technology are first described in U.S. Patent 4,152,647 , issued May 1, 1979 to Charles A. Gladden and Martin H. Parelman, both of Las Vegas, Nevada and assigned by them to the United States

Government

This is the first embodiment of all the concepts that formed the basis of the next major step in mobile telephony, the Analog cellular telephone. Concepts covered in this patent (cited in at least 34 other patents) also were later extended to several satellite communication systems. Later updating of the cellular system to a digital system credits this patent.

Martin Cooper, a Motorola researcher and executive is widely considered to be the inventor of the first practical mobile phone for handheld use in a non-vehicle setting. Cooper is the inventor named on "Radio telephone system" filed on October 17, 1973 with the US Patent Office and later issued as US Patent 3,906,166. Using a modern, if somewhat heavy portable handset, Cooper made the first call on a handheld mobile phone on April 3, 1973 to a rival, Dr. Joel S. Engel of Bell Labs.

The first commercial citywide cellular network was launched in Japan by NTT in 1979. Fully automatic cellular networks were first introduced in the early to mid 1980s (the 1G generation). The Nordic Mobile Telephone (NMT) system went online in Denmark, Finland, Norway and Sweden in 1981.

Cellular systems

In 1983, Motorola DynaTAC was the first approved mobile phone by FCC in the United States. In 1984, Bell Labs developed modern commercial cellular technology (based, to a large extent, on the Gladden, Parelman Patent), which employed multiple, centrally controlled base stations (cell sites), each providing service to a small area (a cell). The cell sites would be set up such that cells partially overlapped. In a cellular system, a signal between a base station (cell site) and a terminal (phone) only need be strong enough to reach between the two, so the same channel can be used simultaneously for separate conversations in different cells.

Cellular systems required several leaps of technology, including handover, which allowed a conversation to continue as a mobile phone traveled from cell to cell. This system included variable transmission power in both the base stations and the telephones (controlled by the base stations), which allowed range and cell size to vary. As the system expanded and neared capacity, the ability to reduce transmission power allowed new cells to be added, resulting in more, smaller cells and thus more capacity. The evidence of this growth can still be seen in the many older, tall cell site towers with no antennae on the upper parts of their towers. These sites originally created large cells, and so had their antennae mounted atop high towers; the towers were designed so that as the system expanded—and cell sizes shrank—the antennae could be lowered on their original masts to reduce range.

Network technology

The first "modern" network technology on digital 2G (second generation) cellular technology was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland on the GSM standard which also marked the introduction of competition in mobile telecoms when Radiolinja challenged incumbent Telecom Finland (now part of TeliaSonera) who ran a 1G NMT network.

The first data services appeared on mobile phones starting with person-to-person SMS text messaging in Finland in 1993. First trial payments using a mobile phone to pay for a Coca Cola vending machine were set in Finland in 1998. The first commercial payments were mobile parking trialled in Sweden but first commercially launched in Norway in 1999. The first commercial payment system to mimick banks and credit cards was launched in the Philippines in 1999 simultaneously by mobile operators Globe and Smart. The first content sold to mobile phones was the ringing tone, first launched in 1998 in Finland. The first full internet service on mobile phones was i-Mode introduced by NTT DoCoMo in Japan in 1999.

In 2001 the first commercial launch of 3G (Third Generation) was again in Japan by NTT DoCoMo on the WCDMA standard. Until the early 1990s, most mobile phones were too large to be carried in a jacket pocket, so they were typically installed in vehicles as car phones. With the miniaturization of digital components and the development of more sophisticated batteries, mobile phones have become smaller and lighter.

A mobile phone

A mobile phone (also known as a handphone,[1] wireless phone, cell phone, cellular phone, cellular telephone or cell telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. In addition to the standard voice function of a mobile phone, telephone, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones).

A mobile phone proper typically has a telephone keypad, more advanced devices have a separate key for each letter. Some mobile phones have a touchscreen.

Advantages of company

On the storages of company always in the presence the necessary quantity and the nomenclature of spare parts for replacing the elements of nourishment, trains of cameras, pays, chargers, software, shielding glass, necessary for repairing the telephones of nokia in Moscow.

One of the prime advantages of company - possibility on the telephone to refine cost and periods of the fulfillment of repair work. For this it suffices to ring on telephone 699-35-40 and to describe malfunction. Specialist will answer on the cost of the repair of cell phone, and you will be able to make the decision - to arrive into our nearest receiving point or not. One additional service for our clients, who live beyond the limits of the capital and cannot arrive in us for the purpose of the repair of mobile nokia or other brands. Always is the possibility to use the services of delivery EMS the mail of Russia, [Garantpost], UPS or DHL for the sending of telephone in the repair, the order of the necessary spare parts.

We always go towards our clients: if to you for some reasons they refused in the repair of the cell phones of nokia of original or Chinese production, be turned into our centers. With the impossibility of repair and reducing works, with the cost of the repair of the honeycomb of [nokia] of higher than its market price our specialists will give detailed explanations with the indication of malfunctions. Besides the repair of nokia in Moscow we carry out diagnostics of any telephone sets, testing we always indicate, what malfunction interfere withs work. Today the repair of honeycomb in Moscow achieves many different companies, but our service center already has a good reputation because of the fixed service and the wide circle of the decided tasks.New services in our service center:

Actions

The high effectiveness of works is one of the advantages of our service - the repair of the cell phones of [nokia] and other popular models is produced directly in the presence of client depending on malfunction. On the storages of company always in the presence the necessary quantity and the nomenclature of spare parts for replacing the elements of nourishment, trains of cameras, pays, chargers, software, shielding glass, necessary for repairing the telephones of nokia in Moscow.

One of the prime advantages of company - possibility on the telephone to refine cost and periods of the fulfillment of repair work. For this it suffices to ring on telephone 699-35-40 and to describe malfunction. Specialist will answer on the cost of the repair of cell phone, and you will be able to make the decision - to arrive into our nearest receiving point or not. One additional service for our clients, who live beyond the limits of the capital and cannot arrive in us for the purpose of the repair of mobile nokia or other brands. Always is the possibility to use the services of delivery EMS the mail of Russia, [Garantpost], UPS or DHL for the sending of telephone in the repair, the order of the necessary spare parts.

New enterings

Respected friends! To us entered the displays all models of the telephones Of nokia, Motorola, Sony Of ericsson, Samsung, Vertu. It is not now necessary to it takes a long time wait the replacement of display. Always in the presence any microphones, dynamics, joints and other spare parts. Any form of repair during 1 workday.

Respected friends! Tele-momRU ( best in the world service on the repair of cell phones ) proposes to you to cure their KPK, Iphone from all possible diseases! Piercing Of iphone - 30 min. In February - March 2009. the month of fight with the problems KPK - world reduction to the spare parts for the repair KPK 10%. Do not overpay for the repair. (for obtaining the reduction unseal main page)!Company REMPHONE.RU ensures the repair of cell phones and the repair of cell phones in Moscow, and also different digital computer technology. Company possesses the network of the points of the reception, where the repair of cell phones or the repair of cell phones in the center of the capital are performed. Equipment makes it possible at the high level to perform the repair of cell phones, and the urgent repair of the cell phones of any model.

Repair of the cell phones

Our service center performs the repair of the play prefixes Of sony PSP and Sony PSP of slim. We perform any repair Of sony PSP (replacement of lcd of the display (screen) of psp of slim, repair of the buttons of psp of slim, repair of the joysticks of psp of slim, repair of the drives of umd to psp of slim, repair of the pays of wifi of psp of slim, repair of the central pays of psp of slim, any other repair of psp of slim, piercing). Respected clients! Tele-momRU - the dear service on the repair of cell phones proposes to you to become its client. Convey to us for the treatment any cell phones. With any problems. In any state. We produce also on your desire express - repair, in this case the cost of the repair of telephone does not increase. Let us do everything! We promise to you to help!With respect, tele-momRU Friends! Tele-momRU warmly greets you in itself guests and [udovolstvem] proposes to you the repair of the cell phones Of vertu. The repair Of vertu, as the repair of any other stamp of cell phones we perform during 1 workday. Always in the presence any spare parts for repairing Vertu. The replacement of the skin is produced during 20 minutes. Competently to approach the restoration Of vertu can only professional with the long-standing work experience. The repair Of vertu requires special knowledge in the region of repair telephone, indeed the device of the telephones Of vertu considerably differs from usual cell phones. [Poetomy] we propose to you to use our services and you will be confident in the fact that your telephone will serve you as much, as you this will want.

Service center

Service center performs the repair of the cell phones of any level of complexity. In our service center you can perform the repair of the cell phones of the following producers: the repair Of nookie, Sony-Ergonomics, Motorola, the repair Of vertebra, Sam sung, lg and other stamps. The repair of cell phones in THE TEE-MOM is done at the high professional level. You can order express the repair of cell phone (repair of cell phone it is produced during 30 min. - 1 hour). Service center possesses entire necessary equipment for repair and diagnostics of cell phones.

Service center -Mommy” renders services on to repair K PK (IDA), communicators, . But also service center proposes its services on the tuning KPH and the repair K PK, to the repair of communicators, to the repair of smartypants, to the repair Of apple of i Phone in Moscow the replacement of displays PK, communicators, [smarten], phone - it is qualitative and within the shortest periods! Service center accomplishes a professional repair and the maintenance KPK, communicators, : Qtek, O2, i -Mate, T -Mobile, HP, Fujitsu-Siemens, Dell, Eten, Asus, Toshiba, repair HTC, Gigabyte, the repair Of apple of iPhone, Symbol Of technologies and many others.

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